Here's another outside-the-box approach to book marketing: Author Rachel Weingarten is hosting an all-day email-in contest for giveaways (think diamonds and Sephora gift certificates). Here's how she's handling it:
For those of you who have been waiting to get your hot little hands on a copy of my new book Career and Corporate Cool- now's your chance! To celebrate the first week of autumn on 9/25 from 9 to 5, we'll be having an all (work) day long promotional event that will include hourly giveaways including an icy cool diamond pendant, gift certificates to iTunes, Sephora, FabulousStationery.com, Barnes and Noble, autographed copies of my book, magazine subscriptions and more.
The rules are fairly simple: Purchase a copy of CAREER AND CORPORATE COOL™ from any online retailer on 9/25/07 between the hours of 9:00 a.m. to 5:00 p.m. (EST) and e-mail your receipt to email@example.com for a link with access to exclusive hourly updated content not included in the book. Once purchase is verified, you will be entered to win the cool prize for that hour, with one grand prize winner announced at the end of the workday.
Visit www.CareerandCorporateCool.com for more information and complete contest rules.