Sunday, August 19, 2007

Book Marketing Ideas: Amazon Reviews

Forget mailing 150 copies of your book to print editors, praying for a review. My friend Heather Shaw took an innovative path to snaring reviews that'll help sell her new novel, Smallfish Clover. Shaw went right to the heart of Web-2.0-land, and got some citizen reviewers on the job. Lo and behold, it was a stroke of genius: She's received a thoughtful, extensive, rave review from one of's Top 50 reviewers.

Read the review here.

Find out she did it here.

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